I know, I know, “World Without Mind,” kinda being played out in real-time here in the United States. Probably no need to write a book about it, but thankfully Franklin Foer took the time to do so. I love reading about tech, especially big tech because I constantly find myself holding a minority opinion as the vast majority of people around me happily hand over their lives, their beliefs, and their vote to the new “Gods” of technology. If you are using ANY of these networks I’m speaking directly to you.
“World Without Mind,” speaks to the realities and motivations behind the emergence of big tech and also unveils the truth behind their design ethic of manipulation, exploitation, and capitalization of your mind and body. It’s not like this is new news but continuing to listen to friends and family justify their usage is getting so damn old. Put it this way. You simply can’t complain about the virus, politics, or the photography industry if you are using big tech platforms to live your life, even if you claim it’s just for business because 99% of you who claim that are underplaying your usage. How do I know this? Because I’ve seen it hundreds of times in the past few years. “I’m only using it for X.” Sound familiar.
The flip side of this is that it is becoming more and more difficult to avoid the shadow cast by the big four. Apple, Amazon, Facebook, and Google. There are only six countries left on Earth that control more capital than the big four. Just think about that. And they are incredibly good at driving us apart, keeping us fired up while telling us we need to buy, buy, buy. And you, well, you are nothing more than the grand sum of your data, the only thing you have left that has any value.
And oh by the way, for you photographer types who continue to use these networks, these companies have done above and beyond in one area that impacts all of you. Copyright. They want it GONE. This book is a warning about a bomb that already went off. They want you to ask “What can I do?” as you check your feed one more time. The battle has begun and we are getting slaughtered.
Whatever your feelings are, a book like this is worth the read.