“Why do you blog?” he asked. The “he” in this case is a very successful photographer, but also someone who is what I would describe as a “searcher.” Always looking for meaning, purpose, always looking with slight skepticism at what we are told we need to be doing. I think he was asking because he was curious about what was “in it for me.” I don’t think he thought my answer would be what it was.
“It’s about me, not about them.” “I do it because I love it.” “Blogging is the single best thing I do online,” I added. I mean it. I truly love this site, and I love creating posts, daydreaming about what might be interesting and reading books to build knowledge I can share.(Gil Eannes was the first sailor to round Cape Bojadar in Morocco, thus opening up southerly Atlantic sailing routes, 1435.) This site is really about me, not you, but don’t think you aren’t part of the machine because you very much are. Yes, I get to create the material that lands here, but my primary goal is to educate, share, motivate and explore the nonsense traveling about inside my skull.
You are of interest to me. I guess this is what I’m getting at. I’m interested in your wallet, kinda, and wondering what I have that would be of monetary value but this question has been far in the background of my operation since the 2002 beginning. What I’m more interested in is your success, your failure, your belief, and your questions, but all of it is greedily filtered through ME. It has to be.
Me, not you, at least initially. The reason this is the case is that I want this to be honest. If I had the audience as my primary driving goal I would not be able to create something personal, something honest and something sustainable. You are fickle in some ways. You have a short attention span. You are interested in things I am not. But I love you. Don’t ever forget that. And your participation here is critical.
The odd thing is I don’t really care how many of you there are. I love it when I get a response because it means someone found something of relevance, but that’s where it stops. I don’t look at you with a pork chop over your head, like an object I can suck dry, maximize and discard. I know what I should write about if my primary goal is to meet more of you, but most of the time I don’t really have any interest in those topics, so if there are fewer of you I’m okay with that.
My blogging strategy, according to most of the experts, is a death sentence for audience development, but again, that’s okay with me. Ultimately the buck starts and stops with me. My goal is to make sure you feel like you are getting a full meal for your buck. Nothing with pink slime.
This site is going to take on entirely new relevance in the coming months. I’m not entirely sure what this will look like but it will happen. Stay tuned. Until then I will selfishly continue to think about me, not you, at least at the beginning.