Creative: The Picture Package #02

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“Let’s see the work.”

This seemingly innocent statement scares a lot of people, especially those who spend their lives talking about things that don’t matter. Soft releases and matching camera straps. Film vs digital. What flavor of the month camera is about to be released. At the end of the day, you can’t hide from your negatives or files.

What you do with those negatives or files is what matters. And learning how to best position your work is a specific skill that takes time to fully understand. For those of you who grew up in the online space, you might not have the experience of working with a full-time editor. All I can say is that this experience is career-changing, and there is a reason why we have full-time editors both for photography and for publications. What all of us can do is to take small steps to better understand how the visual puzzle comes together. The picture package is your best friend.

Once this practice becomes part and parcel of your operating system, you might find yourself building these while still in the field. I have mixed emotions about this reality, but I do feel the positive outweighs the negative. And anyone who has ever been on assignment will know, at times, this practice is purely mandatory.

Comments 3

  1. I really like this series and I must be meaning something because I guessed the sequence correctly. (I like to try to predict it at the beginning of the film)

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