
I know, I’ve written this post before. But damned if don’t think this is important and I know the bulk of you slackers haven’t taken advantage. I’m going to check the Blurb numbers and if I don’t see a massive uptick in

You know I love New Mexico. YEARS ago, when we first landed in The Land of Enchantment, I began a long-term project titled “Una Pura Verdad.”(A Simple Truth) This story had no particular beginning, no particular end and frankly it didn’t really have a theme other than “NEW MEXICO.” It was damn difficult explaining what I was doing to the random Border Patrol agent or

But, like any delusional hack, I kept with it. The work began to build but I knew I had nothing, nada, zilch. I had photographs mind you, but I didn’t have anything remotely like what I envisioned I would if I kept working for another ten years. I had art world friends who said “Hey, you should show that work,” or “Hey, you really have something there,” but I

I made an edit. I made another edit. I tossed them out. I made another edit. I asked myself why I was doing this. I found deep reasons going back to my childhood, my father and my exposure to The West when I was in third grade. Then I made another edit. I printed a field guide to carry with me. Evidence. Proof of life. Proof of commitment. This is me. I’m not joking. I’m not going anywhere.

The pull of international travel began to fade. The pull of New Mexico began to build. Stay longer. Return more often. Forget about traveling elsewhere I told myself. Just embed in the life and locations around you.

Were it not for the fact I LOVE my job, and get to experience places and people and books from all over the world I have a feeling I would have lost myself in New Mexico. And hear me people, I will eventually.

My dream? To disappear. Tune in, turn on and drop out. Sure, I’ll still rear my head when I have something to say but otherwise I will be gone. Lost in work that nobody will see or hear until the grand opus is ready for the unveiling, if ever. I have a very specific goal. The details I have yet to work out, but for those of you already living in New Mexico, I’m coming. Sooner rather than later. There will be blood(photographs.) I’ve already been there part-time for twelve years so this is no big surprise or anything shocking.

For those of you who have never had a field guide of your own I can’t tell you how wonderful and strategic this tool really is. People respond. Undeniably. They will recognize, understand and appreciate. Not always but mostly. Many of us got into photography with the goal of being a magazine photographer. Well, that goal is no longer that shiny ,based on the realities of the editorial world, but the possibility of magazine is still here only better because now we can make our own and show the work the way it was originally intended to be seen.
Una Pura Verdad from Flemming Bo Jensen on Vimeo.

Comments 21
I remember New Mexico. Think I even made a movie there at one point. Were you in it? I mostly remember the lotaburgers!
Carrying a small portfolio is invaluable. Anything to hand out in print for people to look at is about a million times better than anything on a phone or tablet.
Author
FBJ,
I’m eating Lotaburgers now. Every hour on the hour. I have three NM field guides actually. At least one stays in my truck at all times.
Author
FBJ,
Film was just added……..yes, it’s all you!
Making that film was just awesome. Didn’t one of your field guide get blood on it when Ron was reading it? NM is raw and magic.
Author
WE NEED ANOTHER FILM!!!!!!!! And yes, Ron got blood on my magazine!
Let’s do it. I wanna make a sequel!
How the heck did I miss that film 6 years ago? Not sure but awesome to see you are still at it, which isn’t a surprise to me at all. Would love to see a sequel (support to Flemming’s request) and how you have gotten on in the ensuing years!
Author
Larry,
You were asleep. Flemming and I are working on a sequel idea now…it will win Oscar and Nobel Prize.
Explain me “field guide” ok?
Author
AM,
Field Guide. One, you are carrying it with you in the field. The guide part comes in when you hand it to someone and it guides them into who you are and what your project is actually about. I have two 6×9’s and one Premium Magazine and that is just from this project. I keep the 6×9 in my bag at all times and the magazine stays in my car as backup. Like Zito on Miami Vice.
505. 24 / 7. 365. We’re ready for you, man. Come disappear.
Author
Nick,
Stay tuned.
beautiful film, Daniel. a lovely poem. brings fond memories of photographing there and springs the desire to return. and thanks for the field guide tip.
Author
Thanks Debe. Seems like a LONG time ago.
I remember seeing this the first time around and I would love to see an update. A great film and insight into how you work. Fingers crossed yourself and Flemming can get together and make it happen in the future
Love this dude!
Author
Cliff,
It’s easy and impactful.
Wonderful film cool pictures
Author
Jim,
Yep, all film.
Document the place you are in! Man, this post resonated with me. Thanks again Dan!
Thanks Jon!