Yes, the depths of my hypocrisy are considerable but hear me out. I did this film as a preemptive strike. Since starting my blossoming and surely legendary YouTube career I have been bombarded by emails and messages in regard to why I’m using Fuji. No surprise that gear is driving this conversation. The problem is two-fold. One, I return my messages. Always have and always will. Otherwise, you look like a total tool. Second, I’m incredibly busy most of the time and answering gear email is not something I can continue. So, I made this film as a way of answering all the questions before they come my way via other means.
I don’t love tech. I never have. My favorite things in the world are things like paper maps and my paper journal. (And Inca Kola) My computer is from early 2015. I use digital cameras but know little about them other than how to point them at things I like or things I find intriguing. But perhaps you were wondering and now you know.
I’m often asked about sponsorship. I’m not sponsored. If I had to guess I never will be, at least not by a camera company. An auto brand, a pen maker, a journal company a Lyme Disease foundation, maybe. I’m simply not willing to shill things like modern brands desire. Many of the sponsored “photographers” of today aren’t photographers at all. They are people who know how to build following, drive numbers and will do anything to keep the flow of gear coming. I know “photographers” who will shill any brand that comes along. I know one person who did Nikon, Epson, Leica, and Sony all the last ten years. Now, at one point in time he was an incredible photographer but he, like the rest of us, watched the industry implode and he knew the key to his future was shilling gear to the masses of prosumers. I don’t fault him. He saw the ship taking on water a decade before most.