Creative: Swatch Kits Are Back

You asked for it. We delivered. The beloved swatch kits are back. Different from the last offering, but better in some ways. Remember something, a swatch kit is a starting point. It’s not meant to save you or give you perfect decision-making. It’s just a starting point. Why? Because it’s not YOUR work on these pages. My advice is to find a paper or two you like, and then do what you should always do. Make small, inexpensive test books with your imagery, a range of typefaces, and whatever else you want to experiment with. Note, test books aren’t just good for the current book; they are good for all books.

As you will see, there are a lot of choices. This is how I describe Blurb. “The good news is you have a lot of choices.” “The bad news is you have a lot of choices.” Sometimes this alone stops people from making something. Crazy as that sounds. By the way, when you flip over the sheets, the same image is on the back in black and white. FYI

Choosing paper is subjective. I wish I could tell you what to use, but the paper choice depends on the desired look. I don’t know yours. Simple as that. I am, however, willing to give my advice if you so choose. I do have my favorite papers, and I do shoot a wide range of subject matter, which continues to grow, by the way, look at my Patagonia work. Yikes. What’s happening to me? Did we just become best friends? Do you want to go to the garage and do karate?