Creative: Not Good Enough

Permalink 12 Comments

Maybe it’s me. I’m flawed, and that I know for certain. The vast majority of work I’ve done is average at best. There are several reasons why. Some are my fault and others are from outside sources, but ultimately, I was the one on the shutter, so I’ve got no one to blame but myself.

In today’s era, we routinely hype work that isn’t good.

In fact, hyping sub-par work has become an art form and is also its own industry. And an industry that gets more play and more attention than the industry built around the actual work. But when we hype sub-par work we damage the entire photography ecosystem. It lessens the impact of work that actually is good and drives down the level of attention that good photography deserves.

So, you have to know what you have, how good it actually is, and if and when you realize you don’t have it you must either return to the field and admit you haven’t succeeded; yet. Failure is not something to be embarrassed about. Failure, in its own strange way, is a victory in itself.