Creative: Tohru in der Schreiberei

Don’t have the foggiest idea what this means. It’s clearly Sanskrit. Too lazy to look it up, but I have a physical copy, so at some point I’ll know. I’ll keep it to myself and let it marinate. I’m that way. I’ve mentioned Wim here before. I believe that the first name is pronounced with a “V” instead of a “W,” but I could be wrong about this. Wim is from Germany. I’m almost positive Germany is in Europe. It’s somewhere “over there.” There is no photograph of him on his “about” page. Maybe he looks like Karl Lagerfeld or Boris Becker. Maybe I’ll check surveillance video.

Wim made a lovely publication, but let me back up a little bit.

Wim found a home with his photography. Wim found a culture, food culture, and the various subcultures that live underneath the broader title of “Food Culture.” Many of you are running around with your cameras, shooting random things, and that’s entirely okay and up to you, but I will stress the beauty in finding a home. I will stress the beauty in finding purpose, direction, and subjects with defined edges, even when those edges are drawn with crayon.

The publication is a saddlestitch, softcover, created with Newspaper Club, a UK-based operation I really like. I’ve worked with this brand over the years, and I’ve had nothing but good luck. Their sample kit is beautiful. It’s roughly 7×10. Not many pages, but YOU DON’T NEED MANY PAGES. If I see another photography book with one hundred images, I’m going to lose it. Who, I ask you, WHO is going to sit through that?” Especially now? Answer: no one. That is why a publication like this is so impactful. Within just these few pages, I know everything I need to know about Wim. Can he do the job? Yes. How do I know? This publication.

Yes, people, it’s that simple.

This little thing tells me everything. Simple people, arty people, details, locations, quiet moments, and it shows me he knows how to read light and can work in both color and black and white. It also shows me he knows how to edit, something many of the 100-image book people clearly don’t know. I love the color wash, which transfers over to his site if you care to take a look. Cost-effective, beautiful, concise. This is what a promotional print piece is supposed to be.