Okay, this might be more of a public service announcement than anything else. Anyone who has worked for a company that can provide photographic sponsorship knows the peril of this reality. It can get ugly out there. The volume of demand far exceeds any cash reserve known to man. During my stint at Kodak it was thousands of request per year. Someone was awarded seven figures at one point, so crazy things DO happen, but there are tricks and tips to help the company better understand how they can help, and in turn, how you can help them. And don’t even THINK about using “exposure” in your sales pitch…..listen on peeps.