So when I was a photographer I made books nonstop. This goes back to 1993 when I made what I would consider my first “real” book, although it was more of a glorified color copy.
After digital arrived the industry was flooded with non-photographers who just went for it. Built a site, bought a camera and said: “I’m a photographer now.” And heck, they got hired. The barrier to entry disappeared. Nobody has cared about anything since then.
One of these people was a popular speaker at the time. I went to see his talk. As he built the crowd into a fervor he stated, “At my last wedding I shot 10,000 images…..by myself.” The crowd erupted into cheers and applause, people standing and shouting about how magical this was and how THIS WAS JUST HOW YOU DID THINGS NOW. Quantity, quantity, quantity.
Then you develop an action to randomly covert images to black and white, have an assistant push the buttons because, after all, every shoot looks exactly the same, so why would the photographer need to supply input after the formula for the secret recipe was revealed? (Ketchup and mayonnaise.)
I used to love to bust these people’s chops. One, they deserved it. Two, it was a required part of my job. Differentiate me. One of the ways I did that was the jacket blurb.
“If you are experiencing a low pulse rate and are just not satisfied with the standard wedding package, then call your advisor to see if Milnor Pictures is right for you.” “Are all the albums looking identical from studio to studio?” “Are you concerned about what to do with 5000 digital photographs?”
I don’t miss these days in the slightest. I got in and got out of the wedding world at just the right time.