You want to see a very smart use of great design, photography and the technology of Blurb? I thought you might. Meet Nate Matos and Serif & Silver. I’m going to say this now, and I’m going to say this again and again. I CAN’T BELIEVE MORE PHOTOGRAPHERS AREN’T DOING THIS. Now, Nate is not your average bear. He can design, he can photograph, and clearly he is a man of purpose, but what he is doing is a taste of what is possible in the new age of visual storytelling. Now, if you look closely, I got copy 97 of 100. I almost missed out and would have had to wait for the subsequent issue had I not hit “BUY.” I love this. Just a set of 100. That’s it. And now that I KNOW there are only 100 copies, the next time I buy one of these things you KNOW I’m going to do it early. Nate also offers a copy with a print, for a bit more cashish, all done through his website, which is so easy and great. For the love of all things Holy I just keeping waiting for the “creative” industry to show a little creativity and do something like this on a far more common scale. There are a lot of people waiting for traditional media channels to give them so called validation, but I respect those who just do it and do it well. Do you think ANY publication out there would have afforded Nate this layout? Ah….no.
I did this exact same thing back in 2012 and sold 100 copies of my own magazine, and they sold all over the world. I remember thinking “Hmm, if I put some effort into this I think I could really do anything I want.” And this is ME people. I can’t design. I had no slick website to utilize. Still did it. What Nate is doing also screams for collaboration. Imagine putting out a call to your friends, “Hey, send me images about “X” and let’s do a magazine.”
Hopefully this post will not fall silent. Hopefully the torch has been passed. Well done Nate. Also, for those of you who love my high-pitched voice, you can listen to a podcast with Nate. here.