This is a remake of the original Shifter promotional piece. The original was 24-pages and was headed in the right direction but didn’t go quite far enough. I’m not sure this one does either, but at least I’m beginning to understand what I like and don’t like about it. The piece itself is awesome, at least in terms of size, price, materials and printing. My design and my direction are what are more puzzling to me today than ever before. Let me explain something. I’m at the point in my career where I have very little interest in my own work. This is probably because I have very little time to do my own work, so with the quality decline comes the apathy. I made this expanded edition because I hadn’t made anything in a while and I also wanted to learn more about Magcloud, and not to mention the first 24-pages were already done. Testing people, always testing. I also made this as an example to those of you who SHOULD be building things like this on a regular basis, even selling things like this on a regular basis, who for whatever reason find a way NOT to build anything. If I can do it, so can you.
This piece is born from frustration. “What is your website?” “Where can I see your work online?” These are part of my daily life. These questions fired at me from a wildly diverse section of humanity. I haven’t had my imagery online for five years, so this is an issue, and one that I was hoping to relieve with this little print piece. A tightly edited sample of what I’ve done in the past. Even what I’m doing now. There are two images made with the Fuji in here, so very recent work.
Looking back on a life, or career, isn’t easy. For nearly my entire life, had you asked me, “What is it you TRULY want to do in life?” I would have been able to answer you within seconds, but today I would have trouble providing your with your desired information. The world is a different place. I’m a different person.
Sitting down to put something in print can be that dramatic my friends. Something so simple as thinking “What should I show?” “What is representative of what I’m doing or what I want to do?” You would think it would be clear and easy but it’s not. This is why I make these things.This piece actually makes me want to change everything I’m doing. I had the fantasy of editing down the last 25-years into a single stream. A single edit. A single story, and then never looking back again. Just fall forward into the future and see what settles when the dust cloud blows through.
Just so you know, this is a Magcloud Digest. 50-pages. Softcover. Perfect bind. If I remember correctly it was about seven bucks.