We all know Flemming. He’s got Viking blood. He presses the button for a living. He makes the occasional book. See how easy this secretly transitioned into a Blurb-related post. I’m so clever.
Flemming recently did something intelligent. Not an uncommon motion for this lad. He had an idea for a project, a story and a book, but to get the go-ahead he had to do something on his own. He needed to make a sample.
Apparently, there is a band in Denmark. People come to see this band. Flemming photographs this band and has for quite some time. “The Minds of 99.”
Flemming loves to shoot 16:9 or 2:1 and likes to put critical subject matter in the center of the frame. For the standard format books this is an issue, one that isn’t image killing but something that needs to be addressed. But with Layflat…you can do all of these things without concern for “gutter loss.”
Flemming did a little writeup in regard to his experience which is something I think you will enjoy. I want to bring your attention to several points. First, Flemming has a long-term relationship with the band which has allowed him to create a body of work. He did not photograph one concert and try to make a book. Second, he made a test book. This is critical. Was he paid to make the test book? I’m guessing no, but who cares? In this age, you sometimes have to offer proof of life before getting a green light. And lastly, the proof paid off. Print cuts through digital noise like a hot knife through butter. Still, today.
Regardless of your project or story, having a print version adds nothing but positive power to your elevator pitch, your submission or your access goals. Print is evidence of conceptualization, evidence of talent and evidence of being able to edit, sequence and encapsulate an idea. Get on it people.