Blurb now has layflat. You asked for it. Here it is. Now go forth and prosper, or better yet, do a test book and see how this new format fits your visual, tangible world. That’s what I did. Those of you who know me know I make a lot of test books, so what you are looking at here is a comparison between my Wyoming book in both standard-style and layflat.
100#, double thick, 148 GSM paper
Layflat is another arrow in your book quiver. That’s it. Is it for everything? No. It’s a unique little offering that makes me think marketing collateral, portfolio or the perfect way of showcasing panoramic images. Or, if you are like me and are known to purposely put key elements of your images dead center in the gutter then this format is calling you. Layflat is more costly, but again, this isn’t designed for all encompassing, self-publishing style projects and sales but rather a specialty product that fits a very specific bill. It lays flat and it looks GOOOOD. Mission accomplished.
As you will see, one image has both the standard book and the layflat open to the same page and you will see the difference in how the book handles. Plus, you can hold this book with one hand and easily read the entire spread, something to consider when most humans have their phone in their hand the bulk of their waking hours. (Yes, I’ve seen people try to look at book while on IG.) There is also a significant difference in thickness. The cover is a slightly different texture as well. You lose nothing in the gutter.
I really like what Blurb is doing. That might sound strange. I work for Blurb, full time, so yes, I SHOULD like what Blurb is doing, but because I’m so awesome I often think of myself as another person, someone pure and stoic who tames animals for a living and ALWAYS does the right thing. When I’m this person I see layflat, magazine, trade, photo, Amazon, Ingram, custom books, bespoke options, offset runs, etc. and I just wonder would I could do given the right amount of time. The tools are there. The good version of me thinks about a book of Fuji, digital files because he hasn’t done a book like that. He thinks about continuing his magazine series ESSAY and he thinks about a collaborative, custom offset book run with some of his equally stoic friends. And then he finds 128 episodes of Miami Vice online and he knows he will stop everything and attend to this magical find.
On a serious note, layflat is a good option and the perfect fit for specific projects. I would start small, like a 7×7, and test out what works best for you. Any questions hit me up in the comments below.