What? A website in 2020? A blog in 2020? Am I in a time warp? Maybe, but hear me out. I get endless questions about how to get known, recognized, or respected in this crazy photography world of ours and one of the most effective ways I’ve seen to accomplish this is to build something that is YOUR OWN.
Social media is a default brain space for the less inspired. Social media is based on someone else’s algorithm and someone else’s advertising. But a website, mailing list, and database of actual readers is something you can build on into the future. Think long play as opposed to short play.
A site can be a conversation as opposed to a soundbite. Now, I’m not telling you to do what did. I’m only explaining what I did and why and how this approach has been a wonderful part of my life since the early 2000s. I have no ax to grind, no client to impress, and no goal of building a massive following. I use this site because I love doing so.
I know creatives with 40,000 people in an email database. This is FAR beyond the power of 40,000 IG followers. I’ve heard of a photographer that has 400,000 people in his database. This, my friends, is a career. A sustainable path for being able to do YOUR work and not the work that the next fickle client finds temporarily important. Maybe this isn’t for everyone but it’s worth contemplating.