I’ve seen a lot of Blurb books in my time. No surprise there. I’ve seen books do really well and I’ve seen others languish. I’ve seen books made by the famous, others by the infamous and others still by the totally unknown. Most of us fall prey to the history of publishing, at least to some degree. We think we need to get famous, sell vast quantities and become known. I get it.
But I think one of the most important aspects of a platform like Blurb is for us to make personal objects. The things we make and do when nobody is looking. Last night I was handed such an object and I wanted to share it with you now.
The author is so very talented. He has a career, one he has had for decades. Paint mostly but a five-tool player when it comes to being creative. The entire contents of this book were made in a single day. I was impressed, to say the least. Was there luck involved? Sure, a little bit, but that is always the case. Those things we can’t always control. Light, time, access. He nailed it. But overriding any outside influences what made this was the fact he stopped what he was doing and he went. And he looked, and looked and looked, walking alone just watching the Earth move.
This book screams. It truly screams. But it screams in utter silence. The deafening noise of just being there without making a human impact. Observe, reflect, record. The main ingredient here is light. Super light. Moment. Mood and persistence also chime in. The Layflat format works. And the design reflects, subtly, what makes this format unique. In other words, intelligent bookmaking. Strong use of typography. Strong but minimal design. Simple, clean and gets out of its own way. The subtitle is “Fall,” which means this is book one of a four-book series cataloging the same location over all four seasons. (a great idea)
The world probably won’t see this book but it doesn’t matter. Those who need to see it will. This is a lesson for all of us. We don’t always need to be the reason. There doesn’t always need to be gain. There doesn’t always need to be something other. If you haven’t created something personal for personal reasons I highly recommend it. And here is proof why.