If the title of Alex Palumbo’s “Slack Tide” sounds familiar it’s because I just did another post about him and the original version of this material which began as a series of MagCloud Digest pubs.
What you see here is the magazine, collaboration version of this project with a list of fourteen contributors. A few things to note. First, kudos to Alex for pulling this off. Apparently, I was part of the inspiration for this project, and if that is the case then I feel like I’m doing my job. Yes, this is a Blurb magazine, but I feel like my job is to get you to be creative, make work, and then print that work.
This does not look at good as what you would see at a newsstand. Why? Well, in terms of edit, design, depth and space it looks WAY BETTER than what you would see. There simply aren’t many magazines left that would pay to showcase this work, so if you want total control and you want it seen then do what these folks did and do it yourself.
I also love the fact this is affordable especially when you consider you would split the cost with contributors. Then each person uses this magazine as a promo piece to send to their top twenty clients. Sure, you are sharing the work of other creatives but that is not a bad thing. You are creating a collective of cool.
Finally, he collaborated. Connect. Share. Curate and move on. This took me far too long to understand. The power of working with others makes my work, or yours, that much more powerful.
Now, I hate to have to say this but I’m going to anyway, and yes, this is tough love. There is a subset of photographer who sees something like this and says “Oh ya, that’s fine but how is he going to make any money from this?” First, you suck and are missing the point. But more importantly, you have to ask yourself, directly or indirectly? (Why I have to even bring this up is disheartening.) I know Alex has sold copies of this, and could probably sell more if he took the time but where and with whom this publication ends up is what matters. Who sees it? Random people online or curators, editors, art buyers, and those who have the budgets to make decisions? Create your own weather system.