My life was ruined in the late 1980s when I watched my first silver print come alive in the Dektol. “Oh no,” I remember thinking. “Time for a right turn.” And turn I did, toward photography as my career, much to the chagrin of my father who didn’t like photography or photographers for that matter. When a journalist was killed my father would cut out the clipping from the newspaper and mail it in my direction. Handwritten notes of “He/she probably deserved it,” scrawled across the story, but it never phased me because by that time I was already too far gone.
I know this might seem difficult to believe, at least for some of you, but print is still a very important part of the creative world. Regardless of how much you hear about the digital space. Sure, digital is critical but the blend of the two worlds is where the most talented live. But print can be a daunting realm, especially to those new to the game. Heck, paper choice alone can stifle even the best of intentions. Trim size, paper type, cover type, print run, budget, editing, sequencing, marketing, distribution, etc. Like a word problem in math class. (I always aimed for a D- in math and never let myself down.)
This is the first in a series about print. Doesn’t matter what kind. Analog, inkjet, digital silver, print-on-demand, or offset. If you have questions then by all means fire away. If I can’t answer I’ll find someone who can.