For those of you who have been here for any length of time, you will recognize the name, Flemming Bo Jensen. Friend, lover of Inca Cola, Fuji cameras, rental cars with good stereos and sleeping through visits to Machu Picchu. Flemming also makes books and magazines, as you should.
A few days ago the man with the telegram came to my door and handed me a package. It came from great distance. Denmark, which for those of you from the United States, is located near Machu Picchu. Anyway, inside the package was Flemming’s latest piece, a landscape designed portfolio in a portrait format package. We’ve talked about this before. Be still your beating heart. It works.
But why does it work? First, this is a tight edit. No fat. Same subject matter and a story he knows very, very well. Flemming was a DJ so he knows the industry, the mood, the players and understands what makes each artist who they are. Also, Flemming has been photographing music for YEARS, knows what he wants and knows how to shoot in what is a very tricky environment.
The magazine is about one thing, images. There isn’t a lot of overly designed spreads or massive blocks of copy. This is simply a testament to the work, something to be sent to clients or handed over to anyone who asks “Do you shoot music?” The idea this is designed to be held and flipped from a landscape perspective is a solid idea. This forces you to put your phone down and engage. If you think I’m kidding think again. Plus, it allows for full consumption of each image without losing anything to the gutter.
I love getting things like this in the mail. I really do. It proves my brainwashing is effective and something I should continue. But on a serious note, it means that others are getting to experience the enjoyment and empowerment of print. Well done FBJ.